Espi - Sage Accounting software Experts Interview Name of your website?Espi - Sage Accounting software Experts Your name? Natalie Your Location (city, etc) Cambridge England Please give us a short summary of your website? Our website offers information on Sage software products and the services the Espi expert staff offer~~ What inspired you to launch your own website? To enable our customers to get the information they require quickly When did you launch your first website, and what was it? We first launched the original website over 10 years ago but it was completely redesigned this year. How did you decide on a name for your website? It was decided by what we do! What makes your website different from other, similar offerings? We have a personal recommendation video from the CEO of Sage UK Paul Stobart. View it at http://www.espi.net/ Information is easy to find, relevant and well ordered. It's regularly updated with the latest events and news. Many of our competitors sites are not updated regularly so lack the latest information customer and potential customers are looking for. What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?) Keep it to promote the company How does your investment of time and money balance against your success? Our redesigned website has only been on line for a couple of months but traffic is increasing each week. We have so far saved recruitment fees on a new employee by advertising vacancies on the website. It's paid for itself already. http://www.espi.net/vacancies.html If you had an unlimited development budget for development, how would you change your site? There isn't much I'd change, our team have done an excellent job. If your site got really big, really quickly, would you be able to keep up with the demand? We offer information on Sage software and Espi services, you can't actualy buy anything on our site, you can get a good idea of our expertise and services. Our customer comments are particularly useful if you need an unbiased opinion http://www.espi.net/comments.html What unexpected costs and headaches have you had to deal with? We have developed our site in house so it has taken a little longer but the costs have been kept to a minimum. What has been your biggest challenge? Getting all the information on the site in the first place and then keeping it up to date. What method has been most successful for promoting your website? Google How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity? This site will continue as long as customers need information What is your website address? Espi - Sage Accounting software Experts | 
