Lighthouse Business Consulting Interview Name of your website?Lighthouse Business Consulting Your name? Ian Brodie Your Location (city, etc) Handforth, Cheshire Please give us a short summary of your website? A "web 2.0 style" homepage for my newly established company - Lighthouse Business Cosulting. Contains the usual services, case studies, about us - plus a download page for free white papers and articles on sales strategy & business growth.~~ What inspired you to launch your own website? I needed one for my business - and I wanted to try to create a modern look and feel and include valuable content. When did you launch your first website, and what was it? A small blog on business productivity in 2006. How did you decide on a name for your website? Abbreviated the name of the company. What makes it different from other, similar offerings? Nice, simple, easy to use, informal style, plus (hopefully) some valuable content. What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?) To promote my business. How does your investment of time and money balance against your success? Don't know yet! If you had an unlimited development budget for development, how would you change your site? Not much - I wouldn't have the time! If your site got really big, really quickly, would you be able to keep up with the demand? Nope What unexpected costs and headaches have you had to deal with? None really What has been your biggest challenge? The design of the style - making it modern, yet usable. What method has been most successful for promoting your website? Backlinks. How has running your website differed from your expectations? Too early to tell. How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity? 2 days! Hopefully run it untile I retire. Did you struggle to come up with a sensible question to ask yourself? Absolutely. What is your website address? Lighthouse Business Consulting | 
